Positioning Workbook for Small Business

A 39-page guided workbook that gets your positioning written in about an hour. Five exercises, five worked examples in every section, and one finished sentence you can put on your website, your bio and use when someone asks what you do.

Full description

Most small businesses don't have a content problem. They have a positioning problem.

You're posting. The website's up. And still, people can't work out in four seconds whether you're for them — so they leave.

More content doesn't fix that. It just means more people leaving, more often.

This workbook fixes the thing underneath.

What you'll walk away with

• One clear positioning statement — what you do, who it's for, the problem they recognise, the alternative they'd otherwise choose and the proof that makes you credible

• A website headline under ten words

• A bio line under twenty words for Instagram, LinkedIn and your Google Business Profile

• A natural answer to "so what do you do?" that doesn't make you cringe

• A SMART rollout goal with a date on it, so the work actually gets published

How it works

Five parts, in order. FOR, WHO, STRUGGLES WITH, UNLIKE, BECAUSE.

Each part explains what it's asking and why it matters, shows you five worked examples across five real industries — a café, an electrician, a physio, a celebrant and an online store — then gives you tick-box starting points so you're never staring at a blank page. You write a messy version, then cut it down. The cutting is where the value is.

At the end, five answers become one sentence.

What's included

• 39-page PDF workbook — print it, write on it, or fill it in on screen

• Five worked examples in every section

• Tick-box prompts for every question

• Three deep-dive exercises to pull out your raw material before you write

• SMART goal page so it doesn't sit half-finished in a folder

Who it's for

Australian small business owners, sole traders and side hustles who can do the work but can't explain it in one sentence. Trades, hospitality, health and beauty, online stores, coaches, celebrants and wedding suppliers.

Who it's not for

Anyone after a fill-in-the-blank template to post to Instagram. This is a guided process and it only works if you sit down and do it.

A warning about being specific

Every part of this will push you to narrow down, and it will feel like you're turning away business. That's the most common reason people abandon this exercise halfway through.

Narrowing doesn't stop you accepting work. It changes what you lead with. "I help small businesses" competes with everyone and gets remembered by nobody. "I do bathroom renovations in heritage terraces" gets referred by name.

Written by someone who does this for a living

I'm Karolina. I run No Worries Digital out of Sydney and I build brand and website work for small Australian businesses. These are the exact exercises I run in paid sessions, written so you can do them yourself.

The details

• Instant digital download — nothing posted

• Takes about an hour, best done in one sitting

• Licence covers one business, yours. Use the answers commercially anywhere, with no restriction

• Australian Consumer Law applies. Faulty file, broken link, missing page — email me and I'll fix it

• Redo it every year as your business changes